Die Magento SEO Checkliste – Diese Punkte sollten vor dem Go-Live geprüft werden
Magento bietet eine Reihe an Möglichkeiten den Webshop für Suchmaschinen zu optimieren (kurZ: SEO). Die folgende Checkliste sollte vor der Go-Live Schaltung abgearbeitet werden:
| SEO features | Description |
| General | |
| 1. Store name | Don’t forget to enter your store name. Store name is used in different parts of Magento System -> Configuration -> General -> Store information -> Store name |
| 2. Home page title and meta data | Don’t forget to enter “Page title” and “Meta data” for your CMS pages, including Home page CMS -> Pages -> Home |
| 3. Logo image Alt description | Alt description of the store image logo System -> Configuration -> Design -> Header -> Logo Image Alt |
| 4. SEO Friendly URLs (SEF URLs) | SEO Friendly URLs is one of the most important features of every eCommerce store, don’t forget to enable and test it System -> Configuration -> Web -> Search Engines Optimization -> Use Web Server Rewrites -> “Yes” |
| Base URL | |
| 5. Unsecure and secure base URLs | Enter HTTP and HTTPS path to your store, e.g. http://www.example.com/store/ or https://www.example.com/store/ System -> Configuration -> Web -> Unsecure -> Base URL System -> Configuration -> Web -> Secure -> Base URL |
| 6. Auto-redirect to Base URL | Use only one WWW or non-WWW URL for your store. I.e. redirect from http://example.com/store/ to http://www.example.com/store/ System -> Configuration -> Web -> URL options -> Auto-redirect to Base URL -> “301 redirect (Moved permanently)” |
| Products and categories | |
| 7. Products meta data and URL key | Your products should have SEO friendly URL keys and correct meta data values Catalog -> Manage Products -> [Product] -> General -> URL Key Catalog -> Manage Products -> [Product] -> Meta data |
| 8. Categories meta data and page title | Enter URL Key, page title, Meta information for each category Catalog -> Manage Categories -> [Category] |
| 9. Canonical link for categories and products | Enter URL Key, page title, Meta information for each category System -> Catalog -> Catalog -> Search Engine Optimizations -> Use Canonical Link Meta Tag For Categories System -> Catalog -> Catalog -> Search Engine Optimizations -> Use Canonical Link Meta Tag For Products |
| 10. Structure of product URLs | Preferred structure of product URLs System -> Catalog -> Search Engine Optimizations -> Use Categories Path for Product URLs -> “Yes” |
| Sitemap | |
| 11. Google sitemap | Google sitemap configuration System -> Google Sitemap |
| 12. Magento sitemap | Magento sitemap configuration settings System -> Catalog -> Sitemap -> Use Tree Like Category Sitemap -> “Yes” System -> Catalog -> Sitemap -> Search Engine Optimizations -> Autogenerated Site Map -> Enable |
| Advanced | |
| 13. Remove SID from Magento URLs | Be careful, this feature allows customers to stay logged in when switching between different multi-stores System -> Configuration -> Web -> Session Validation Settings -> Use SID on Frontend -> No |
| 14. Permanent redirect rules | Permanent redirect rules for renamed products or categories System -> Catalog -> Search Engine Optimizations -> Create Permanent Redirect for URLs if URL Key Changed -> “Yes” |
| Default values | |
| 15. Default SEO values | Default values for title, Meta tags and robots directives System -> Configuration -> Design -> HTML head -> Default Title System -> Configuration -> Design -> HTML head -> Default Description System -> Configuration -> Design -> HTML head -> Default Keywords System -> Configuration -> Design -> HTML head -> Default Robots -> “INDEX, FOLLOW” |
| 16. Default title separator | Default page title separator on storefront System -> Catalog -> Search Engine Optimizations -> Page Title Separator -> “-” |
| 17. Default product URL suffix | Default product URL suffix for all pages System -> Catalog -> Search Engine Optimizations -> Product URL Suffix -> “.html” System -> Catalog -> Search Engine Optimizations -> Category URL Suffix -> “.html” |
